Novomed: Case Study | Cult of Coders

A medical group known for honest advice, with the patient tooling to match.

the challenge

Novomed is headquartered in Dubai with branches across Abu Dhabi and Al Ain: clinics, hospitals and homecare. It brings the UAE the latest generation of technology and, above all, doctors who give honest advice.

The website is a patient’s first point of contact, and Novomed already ran a legacy system carrying the business, so the new site had to be built on top of what was there rather than in place of it.

objectives

Build a feature-rich website on top of the existing legacy system: accessible to both clients and staff, and trustworthy on first look.
Move the parts of a clinic visit that do not need a clinic, reports and appointments, into software.
Make automation something the staff work with rather than a second system they work around.

our solution

Apollo, GraphQL and React with TypeScript, on an architecture that absorbs new staff requirements and makes automation part of the business.

Medical reports are generated as PDFs dynamically, so a patient collects a report from their account instead of from a desk. Teleconference tooling handles online appointments.

The design is monochromatic, with a clean UI and client-focused photography.

Across four months of analysis, website visits grew 79% and the conversion rate for online appointments rose 27% against the prior quarter, with report viewing and the physician rating system both seeing more use.

We still maintain the site and add features to it.