Wijntransport: Case Study | Cult of Coders

A member of the Royal Association of Dutch Wine Traders, selling a catalogue that took 44 years to assemble.

the challenge

WijnTransport is a B2B wine business built on an eco-friendly approach and strong logistics, with a fruit wine selection at the top of the market.

A trade buyer arrives knowing roughly what they want and has to find it in a range that is deep by design. The wider the catalogue, the more of it a buyer never sees, and a site organised around the company rather than the range hides the thing it is selling.

objectives

Redesign the existing site and add features that make the catalogue easier to reach.
Give the buyer a direct route to a specific product and a way to browse sideways through the range.
Carry the partnerships and company news without letting them crowd out the catalogue.

our solution

Apollo, GraphQL and React with TypeScript.

Search runs through Algolia, the shortest route from a buyer who already knows what they are after to the bottle itself. The shop experience is React, so browsing and buying happen on one surface, and the customer pages sit behind WordPress plugins, where the people who write that content can maintain it without an engineer.

The products page navigates by a side menu of categories, so the shape of the range stays visible from anywhere inside it.

The look is premium and clean, with space given to partnerships and company news.