SEO-Stack: Case Study | Cult of Coders

A standalone version of Google's Search Console, without the limits that make a marketer stop trusting it.

the challenge

SEO-Stack.io is a SaaS platform that gives marketers the tools to run and improve an SEO strategy. It was built from scratch, with no existing product to extend.

The work a marketer does in a day is spread across separate tools for research, for analysis and for reporting, and the cost of moving between them is paid every time a question comes up. Being sellable on the first release was the constraint.

objectives

Bring the essential SEO tools into one interface so research, analysis and decisions move faster.
Build a product stable and scalable enough to sell to paying users from the first release.
Own the design, the processing layer and the infrastructure as one piece, because there was no incumbent team holding them together.

our solution

We built the whole platform.

The product surface came first: the UX and UI, and the user flows that decide how a marketer gets from a question to an answer. Research, analysis and reporting sit in one interface.

Underneath sits the data-processing engine that turns raw search data into the figures the interface reports on, and the infrastructure it all runs on is ours as well.

SEO-Stack.io is delivered today as a revenue-generating product.